Successful business owner and award-winning officiant, Bethel Nathan of Ceremonies by Bethel, knows how to build and run a successful wedding industry business. After more than seven-and-a-half years and over 730 weddings – and becoming known locally as focusing on marriage equality – Bethel now also enjoys helping other wedding industry and special event businesses grow and prosper, with Elevate by Bethel, in addition to celebrating really great couples.
Combining her background in both very large companies (at two global investment banks, living overseas for both) and small companies (her family’s 25 year old business), Bethel found the right way to build a business that fit her. She focused on not only being great at what she did for her clients, but also knowing her ideal client, developing relationships locally to support her and her business, and on finding the right marketing tools and methods to attract her ideal client. Bethel now enjoys helping others to do the same. In addition, with a personal passion for philanthropy, Bethel gets great satisfaction from helping businesses to use philanthropy as the powerful business tool that it is.
Bethel has an undergraduate degree in political science and Japanese from UC Berkeley, and an MBA in International Business and Japanese from Thunderbird. Her former chapters in life allowed her to live in Japan three times in addition to living in London once, and to travel extensively around the globe.
She is a long-time board member of the San Diego Women’s Foundation, and former board member for the San Diego affiliate for Komen for the Cure. She now lives in California’s San Diego County with her husband, Jason, and they enjoy traveling and scuba diving in exotic places whenever possible.
Musical Background: ‘TAKE THE CHANCE’ by Nicolai Heidlas